User experience importance is being recognised
Published by Martin Kleppmann on 25 Jul 2007.
Marketing professionals are finally beginning to understand the importance of designing a coherent
and positive user experience is an important part of online marketing.
Usability News quotes from
a recent report:
”…the biggest benefits of usability investment are improved perceptions of brand, increased
conversion rates and greater customer loyalty and retention.”
However, there is still a long way
to go. Although usability is on the increase, there are still plenty of people who do not recognise
it. But the benefits are huge: the average e-commerce site can
increase its sales by 79% through a usability
overhaul, according to
the world’s leading user experience expert,
I discovered an unbelievable website today:
UsabilityNet is supposed to promote usability resources, but the
website is itself a usability nightmare. The whole page is in embedded Flash, and there is not even
a good reason for it. The navigation is totally confused, it looks ugly, and the button asking you
to complete a survey on the quality of the website just adds to the irony. In fact, it features as
one of the
10 worst websites of 2007 on
Vincent Flanders’ webpagesthatsuck.com.