Learning about our customers
Published by Martin Kleppmann on 23 Feb 2010.
Back in December I
wrote about my realisation that we had not been
spending enough time learning about our customers at Go Test It. Since then, I have been working
hard to catch up in this area, and the last two months have been an incredible experience.
Although there’s still a long way to go, we have learnt a lot, and we are getting a much clearer idea of
where we need to go in future. And I feel that I am developing another startup skill which will no
doubt be valuable in future.
I will be writing about our customer discovery process and things we
have learnt in a series of blog posts on the
Go Test It blog. A slightly provocative teaser from my first post of the
A startup’s purpose is not to make money (at least not initially). Nor is its
purpose to build a product (although it won’t go far without a product). No, the real reason why a
startup exists is to learn about potential customers and to define a market.
Start reading the new series on the Go Test It blog,
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